How to use social media to engage your workforce - Step 3: 'It all comes down to culture'

It all comes down to culture

“A more open, employee-focused approach improves employee culture across the entire organisation. It breaks down internal barriers and ensures people have access to the information they need, rather than being bombarded with too much information through one-way communication channels. It helps build meaningful relationships between peers, teams, and managers, and gives people a greater sense of inclusion and being valued.

“It’s also worth noting that the benefits will extend beyond current employees. A more attractive workplace culture will also prove more attractive to prospects and future hires. At a time where the youth skills shortage has never been more pronounced and experienced workers are nearing retirement age, businesses must do what they can to make themselves attractive to the best talent.

“Finally, it is essential that businesses can analyse the effectiveness of the social and collaborative approaches they’ve put in place.  This is crucial if HR teams are to ensure these initiatives are delivering on the business’ needs, that they are benefitting employees, and that nobody in the organisation is being left behind or excluded.”