‘Predictive Analytics’ is still a buzz phrase in recruitment, years after it was first coined. It is a way for recruiters to make more informed hiring decisions. At their most rudimental level, predictive analytics can predict peaks and troughs in hiring demand before they occur- particularly useful for seasonal recruiters or rapidly growing companies. At a more advanced level however, predictive analytics could be used to tell you which kind of candidate is going to be good at a job.
And this is where it gets tricky.
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