Santander UK Chair: "Off-putting job ads are alienating us"

Banks can attract more female employees by changing the language used in job adverts, says Shriti Vadera, Chairwoman at Santander UK.

Speaking at the FT Women at the Top event in London, Vadera, who also advises governments and investors on strategy, finance and restructuring, said that job ads risk alienating women from applying, through appearing biased.

As reported by Business Insider, Vadera said: "Banks, companies can look at how they choose to advertise for a job. For example, some certain types of language can be off-putting, like using 'ambitious,' 'dominant,' and 'competitive’.

"I would say that the fashion [in talking about gender equality] is about women leaning in and having more confidence, and I accept that as the truth for some," she adds.