Scouting the Roadmap: How to evaluate recruitment technology

The “buying cycle”, prevalent in all levels of society, typically begins with a vague recognition of a need. A toddler for example, might recognise the need for a toy sports car - a high flying executive might recognise the need for a real one. The next stage in the cycle is the search for information. In both cases this is likely to involve a lot of pointing, screaming and crying. Alternatives will be evaluated (more pointing and screaming) and finally a purchase decision is made.