How Emirates sells Dubai as a place to live for expatriates

When travelling to an interview I will often find myself noticing a company’s brand much more that day, a lot like when you buy a new car and then suddenly start to see the same model on every road you drive on. However, Emirates was the exception to this rule. Not because I didn’t notice the prestigious airline, but because every train journey to London has always resulted in my eye being drawn towards the giant home of Arsenal football club - who needs a billboard when you have an entire stadium with your brand on it?