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Could CEOs' sacrifice of salary spark pay disparity revolution?

In one of our most shared stories of the year yesterday, Dan Price, CEO of Gravity Payments, revealed he would be raising the minimum wage of his staff to $70,000 (£48,000). Not only this but to fund the rise he will be reducing his own by 90%. His move clearly struck a chord as more than 10,000 of you checked out our story, sharing it 150 times hour.

But Price was not alone in his move. Though not quite so radical in his approach, Lord Wolfson, CEO of Next, said if needed he would forgo his bonus this year in order to facilitate a five per cent rise in pay for staff.

Both moves are masterstrokes in employee engagement. Despite the upturn in the economy in the last few years many employees have been denied pay rises while simultaneously watching prices rocket.

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