Merging and mobiles

Company logos can often be overlooked. There is usually a lot more to the image than what first meets the eye and a story to be discovered - this is certainly the case with Dixons Carphone.

It was only after looking at the navy blue and teal logo a number of times that I realised the two colours entwined together, which replicate a double helix, are also a ‘D’ and a ‘C’ – clever. But the symbolism is further reinforced by Lynne Weedall, the company’s Group HR Director. She says that when the company’s merged towards the end of 2014 it wasn’t a new chapter for either Dixons or Carphone Warehouse, but a new story for both of them.

“We have got an opportunity to create a whole new story - one team all pulling together in the same direction. It’s an incredibly exciting opportunity as you bring together one of the biggest consumer electronics businesses with one of the biggest independent phone retailers. And then if you look at what is happening with technology and how it is converging, it makes huge sense to bring together those two businesses and offer that end-to-end offering to customers.

“That’s an exciting vision but it requires us to think about what are the right skills that you need? Who are the right people that you need for that kind of company? How do you design work? And how do you get work done in a business like that? These are all things we are working on and grappling with at the moment.”

Read the full feature in January's HR Grapevine Magazine >