A high number of business transformations fail for two reasons – people fear change and change is hard. When businesses transform it creates a melting pot of uncertainty and angst - they are taking a leap into the unknown.
Leaders should strive to create conditions of safety and trust within their teams and equip them with the psychological resources needed to cope with this uncertainty in a healthy and adaptive way. Using behavioural science to support and embed behaviour change will ensure that employees are fully supported and transformation is embraced by all involved.
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