Podcast | CPO, UP Fitness: How we rebuilt our EVP to prepare for global growth

Since its foundation in 2009, Ultimate Performance Fitness has been on a remarkable growth journey, scaling from the UK to become a global private training gym company – with a footprint in North America, the Middle East, and Australia.

Keniro Miller, Chief People Officer at UP Fitness, joined the organisation following its acquisition in 2024, and has steered people strategies across the international business, driving commercial growth, operational efficiency, and transformation.

This has included delivering a revamped employee value proposition (EVP) that has reshaped everything from culture to compensation structures.

Miller outlines how his team have worked to successfully embed fresh values within UP Fitness, and how it has established a robust foundation for further global growth.