TikTok talk | How social media shapes the way we talk to colleagues

Social media trends are reshaping how workers connect and collaborate with each other, according to new research.

A study from from The Adaptavist Group, a collection of diverse technology companies making businesses work better, revealed that platforms like TikTok and Instagram are directly influencing how 83% of people communicate professionally, fueling conflict and misunderstanding amongst an increasingly intergenerational workforce. 

The findings, outlined in The Adaptavist Group's Workplace Communication Atlas, were based on a survey of 1,000 UK knowledge workers conducted by Attest. 

The study also uncovered that younger generations - Gen Z and Millennials - were far more likely to be influenced by social media trends than the older generation (50+ year olds).