
- 18/06/2026

People are not paying less attention. They are paying attention differently.
In 2024, the average person spent close to seven hours a day consuming digital content. Platforms like TikTok, YouTube and Instagram command hours of engagement through short, fast and highly personalised experiences.
The reality is that attention has become more selective. People invest their time where they see immediate value, relevance or interest. Increasingly, workplace learning is not meeting that bar.
Understanding this shift is the starting point. The real challenge for L&D is how to address it.
Download the Whitepaper to explore how:
Employees haven't lost interest in learning, they are simply more selective about what deserves their attention
L&D should move beyond traditional long-form training and embrace short, engaging, on-demand content
Future learning strategies must prioritise personalisation, engagement, and flexibility
Netex Learning helps organisations create learning experiences that engage people, build skills and drive performance.
With more than 25 years of expertise in digital learning, we combine innovative learning technology, social learning, and bespoke content services to help organisations develop thriving learning cultures. Working with global brands across multiple sectors, our expertise enables businesses to make learning more relevant, accessible and impactful for today's workforce.
