The John Lewis Christmas advert has become a modern marker for the start of the Christmas season for many people.
Today the department store giant has released its latest offering in the form of Monty The Penguin.
The two minute slot shows a boy and his best friend, an animated penguin, working as the perfect team, enjoying games of football and sharing a plate of fish fingers. But as the first flakes of snow fall it becomes obvious that something is bothering Monty.
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