Research | The Importance of Job Analysis in Recruitment

In the rush to fill urgent vacancies, creating a job analysis is something small business owners often neglect. But this can be a big mistake, as it often means the job description, and consequently the job advertisement, may not be fully fit for purpose when posted on job board platforms, such as Zoek.

Without a conducting a job analysis first, recruiters can end up attracting the wrong candidates to their job advertisements, or worse still, hiring the wrong person for the job. And, as every human resource department knows, hiring the wrong candidates can be costly, time-consuming and overall frustrating to deal with.