Research | The Importance of Job Analysis in Recruitment

In the rush to fill urgent vacancies, creating a job analysis is something small business owners often neglect. But this can be a big mistake, as it often means the job description, and consequently the job advertisement, may not be fully fit for purpose when posted on job board platforms, such as Zoek.

Without a conducting a job analysis first, recruiters can end up attracting the wrong candidates to their job advertisements, or worse still, hiring the wrong person for the job. And, as every human resource department knows, hiring the wrong candidates can be costly, time-consuming and overall frustrating to deal with.

When you consider that 74% of small businesses hire the wrong person for the job, you can see how performing a job analysis is crucially important when it comes to recruitment and workforce planning. It’s all well and good promoting job vacancies out to job seekers through a job site/app, but ultimately if they contain generic job descriptions, they’ll end up attracting generic job applications rather than quality ones.

What is a job analysis?