Social impact | CSR Matters: An interview with Flutter Entertainment

Welcome to CSR Matters, where we - YourCause from Blackbaud – sit down with fellow industry leaders to take a behind-the-scenes look at the inspiring stories, innovative strategies, and key factors driving meaningful corporate social responsibility (CSR) across the UK and EU.

Every career has a story, and Kerry McNally, Group Head of Communities & Engagement at Flutter Entertainment Plc, has built hers on passion, purpose, and a belief in the power of people.

In this insightful conversation with our very own Ben Lewis-D'Anna, Marketing Lead, UK & Europe, Kerry opens up about the journey that shaped her career, the lessons she’s learned along the way, her predictions and hopes for the future of CSR, and the ethos that continues to inspire her work.

For anyone at the beginning of their journey, or those ready to scale their impact, this interview doesn’t just offer practical insights you can consider for your own strategy; it’s also a reminder of how lived experiences combined with willingness to lean into new opportunities for change can lead to powerful impact at scale.