UK 
United States
By Ben Lewis-D’Anna, Marketing Lead, UK & Europe at Blackbaud
Ask any HR or talent leader what their biggest challenge is right now, and chances are, they’ll all say the same thing: attracting, engaging, and retaining talent.
With skill shortages showing no signs of slowing down1, companies are under increasing pressure to stand out – not just with competitive salaries or flexible working, but with something that truly resonates with today’s workforce: purpose.
Because here’s the thing – people want more than a job. They want to feel like their work has meaning. They want to see their values reflected by their employers. And, more than anything, they want to know that the organisation they’re part of is committed to making a real impact, both in the workplace and the world.
