Most businesses recognise the value of their reputation among their customers and stakeholders, but I’m constantly surprised at the number of business leaders who think they are doing things right, while failing to appreciate that they’re not necessarily doing the right things!
So, what are ‘the right things’?
Twenty years ago, Peter Drucker observed that ‘Management is doing things right; leadership is doing the right things.’
Since then, we have linked these to efficiency and effectiveness, and to a certain extent, to ‘better’ and ‘different’.
So, our assertion is that while sound management gets the processes right, leadership requires us to step back and consider the ‘right’ goals, rather than just improving on what we’ve always done.
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