Insight | Losing your top salespeople? Adopt this L&D strategy and cut the churn

The cost of doing business is rising. The fight to retain top talent intense. Right now, every organisation is grappling with the same challenge: how to run a tight ship while continuing to develop their best people, within the context of ‘flexible’, post-pandemic, work-life demands.

It’s a tough call. So how do you stop the churn of those whose frontline results directly impact your bottom line?

Equipping sales teams with the right tech, tools and processes is a start, but what if it’s not enough? Fingers may point in L&D’s direction to take decisive action to ensure key financial and strategic goals aren’t missed.

In our experience, the L&D focus on building a digital sales capability within the business often misses the mark, primarily because the digital strategy has been developed in isolation. Overlook the sales methodology at your peril, when effective, it enables teams to nurture the productive customer relationships on which all new (and repeat) business is built.