Candidate Attraction | Why Content Is Crucial for Successful Candidate Engagement

Video content, known for its dynamic impact, is increasingly popular for providing a better and more engaging experience for candidates as part of the recruitment process. According to the UK Candidate Attraction Report 2024, around 43% of companies currently use videos on their career sites, primarily in employee stories. In this insight, we cover the effectiveness of using video content through the recruitment process.

Parallels between organisation size and video usage

Video content is an engaging way to convey relevant information to candidates and display your company culture more authentically. However, many still see this type of content as time-consuming and costly to produce, raising the question, is regular production and use of video for candidate engagement mainly attainable for only large companies?

Data from the UK Candidate Attraction Report 2024, paints a clear picture of large-scale enterprise organisations (>5000 employees) leveraging video content more often - 61% of respondents in this category already use video; meanwhile, only 26% of mid-sized organisations, and 17% of SMEs use video. This highlights a stark contrast, which could be caused by differences in the available marketing budget and internal resources for producing this type of content. The webinar link below shares ideas and panel discussions on how budget and resources should not discourage you from leveraging video content.

How can Talent Acquisition teams leverage video cost-effectively?

With many talent acquisition teams having to work with reduced marketing budgets in 2024, finding cost-effective ways to produce video content to use throughout the recruitment process becomes important.