Coventry Building Society found a great way to utilise video content by discussing key topics relevant to any role - DE&I, colleague wellbeing, flexibility and career progression- topics relevant to all employees. This provides a great opportunity to gain maximum value out of user-generated content.Weightmans is also a great example of leveraging video. They use this medium to share relevant information with candidates while proudly showcasing their team and letting the company culture shine through.
UK Candidate Attraction Report 2024 here