Talent acquisition | Want to improve your online candidate experience but don't know where to start?

Candidate experience is a hot topic for talent acquisition specialists, recruitment teams and employer brand managers.

We know it's a hot topic as it was cited as the biggest candidate sourcing priority (67%) in the UK Candidate Attraction Report. In this insight, we look at why candidate experience is so important, how careers site content supports an engaging candidate experience, and we share some ideas to assess candidate experience.

Why is candidate experience so important?

Good candidate experience brings a variety of benefits to the employer, such as improved brand reputation, improved quality of candidates and lower rates of candidates dropping off during the application process.

According to a survey carried out by Glassdoor, after a bad candidate experience 72% of job seekers would share their thoughts about it online, which can tarnish a brand's reputation. In turn, that reduces your chances of suitable talent finding you through word of mouth and referrals, which tend to bring in high-quality candidates.