Eploy and HR Grapevine surveyed over 700 recruiters (90% in-house, 10% agency) to determine the top candidate sourcing channels and recruitment marketing techniques that deliver the best results.
In this insight, we share some of the highlights of the UK Candidate Attraction Report 2024, now available to download as a free-of-charge 82-page report!
Since its inception, the report has provided detailed insight into hiring challenges and how various sectors approach talent acquisition. This is the 8th UK Candidate Attraction Report; once again, hundreds of you participated. We received responses from across all industries and company sizes. The result is a candid understanding of the differences between the various demographics.
Top candidate sourcing channels
Sourcing channels surveyed include company website/career site, talent pools, professional social networks, generalist job boards, specialist job boards, events, social media, employee referrals, CV databases, job aggregators, programmatic advertising and PSLs.
Recruiters rated their main sourcing channels by the quantity and quality of candidates they typically generate. The results are charted within a ‘Sourcing Channel Quadrant’ (as shown), enabling recruiters to identify the effectiveness of each channel.
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