Health | HR's Biggest Blind Spot (And New Data That Proves It)

New research from Toothfairy and YouGov, surveying 1,020 UK HR decision-makers, exposes an uncomfortable truth: the benefit being overlooked by most reward strategies is quietly undermining the three things employers say they care about most in 2026; productivity (30.6%, EVP (21.3%), and wellbeing (18.4%).

Dental care touches all three at once. Yet 45% of UK employers offer no dental provision at all, rising to 65% among small businesses and persisting in nearly a quarter of large organisations.