2019 has, so far, been the year of uncertainty. With no sign of an immediate Brexit resolution, the UK job market continues to fluctuate and as a result, businesses are having to adapt their recruitment processes to address the ambiguity.
Coupled with a candidate-short market, the hiring process looks very different to what it did 10 years ago. However, not all is lost. I recently spoke to 75 business leaders at a Business Forums International conference, explaining how they could improve their hiring processes in times of uncertainty. Here are my top three tips to attracting the right talent, ensuring ongoing business success.
1. HR, meet marketing
Have you ever collaborated with your marketing team for recruitment? If not, it’s time to set up meeting times – this relationship is set to become one of the most important when it comes to hiring. In order to attract people to your business, you need to make sure your employer branding and messaging is actually attractive to them. Your careers page should be filled with content that promotes your ethos, team and working styles, giving prospective employees a reason to apply. It’s also worth gathering data from your existing workforce through branding and reputation exercises – find out how your employees talk about your brand; how they find working for the business and why they were interested in the organisation in the first place. This can then inform future branding decisions.
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