7 ways CEOs can build a vibrant company culture

1. Build on a foundation of values

“Values are the foundation of culture, so you have to establish them early on. We went grass roots by recruiting highly respected employees to uncover our values through virtual and in-person workshops—understanding what we did well, and what we hope to become. The values had to be organic to the organisation, not imposed from the executive team.

“Our values—open, authentic, inclusive, collaborative, and creative—along with supporting statements appear on posters and messages, and are factored into performance reviews, recognition and recruitment efforts.”

2. Start with recruiting