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L'Oréal
Girls start to rule out what they can and can’t do by the age of six. This shocking finding, published in a journal called Science, found that girls start to see themselves as less talented than boys at just six years old - a decline in confidence that’s believed to impact on their career trajectory.
To help eradicate perceptions holding youngsters back from entering a career in STEM, L’Oréal has unveiled a new campaign, aiming to encourage female role models to visit local schools and talk to primary-school aged children to help inspire the next generation of scientists. Read more here.
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