Creative teams are usually better off in environments where managers aren’t peering over their shoulders while they work. High levels of autonomy are especially important during the brainstorming and early execution phases of any new project or campaign.
But that’s not to say that creatives should be left entirely to their own devices. Effective project management for creatives includes consistent feedback by team leaders, as they bid to keep things moving forward. Managing a creative team’s workflow properly creates room for innovation and increases the likelihood of campaign success at the end of the day.
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