Candidate attraction | Is Your Careers Website an Afterthought?

If you don’t put as much effort into your Careers section as you do with your Homepage the candidate won’t bother to stick around.

You would be very surprised just how many huge organisations have really poor careers websites! It appears sometimes as though they don’t care what people think of them or what message they are conveying to potential future employees. It is often the case, however, that the design and functionality of their websites are limited by their Applicant Tracking Software or recruitment software suppliers who only offer limited website integration services.

Time and time again we’ve seen websites designed by agencies that have an absolutely stunning Homepage that is guaranteed to catch the eye of the visitor. Then, as they progress through to the Careers tab, they are greeted with the ordinary. There might be a plain page with a contact form that just suggests “If you want a job drop us an email and we’ll get back to you, if we get the time”…potential star employee? Gone!

There might be a list of jobs as long as your arm (depending on the size of your organisation) on the page for them to scroll down, eventually they might land on something suitable…see ya!