Coaching | Webinar: Why the GROW Model is Groaning

It would be reasonable to expect because of the huge interest in coaching programmes and the thousands of people undertaking coach training, that our modern organisations are awash with highly effective coaching cultures.

However, according to our coaching poll of over 700 organisations worldwide, despite the ongoing investment in coaching, a shockingly low 3% of organisations describe their prevailing leadership approach as being ‘very much a coaching style’.

Even just a passing glance at our poll results is enough to raise an eyebrow or two - something isn’t working.

Our research into this phenomenon revealed that the majority of coaching programmes are based around the GROW model or some derivative of it, and it became plainly clear to us that the GROW model is groaning under the pressure of organisations trying to use it to drive wide-scale behaviour change.