Isn't It Time We Stopped Talking About Coaching?

There are so many misnomers about coaching and so many practitioners piling in with their myriad array of interpretations and disciplines that it’s easy to get hung up on the discipline of coaching rather than the desired outcome. Isn’t it time we stopped talking about coaching?

Organisations are increasingly embracing coaching as a method of supporting people to address relationships, performance, career challenges, and issues about wellbeing. It is a task often outsourced to external executive coaches but more frequently coaching is also provided by internal coaching functions.

As coaching evolves as a discipline, there are more and more models of coaching for the practitioner to get to grips with. Do they have a preference for a non-directive approach or a more challenging style of coaching, are they inclined to look to the past for answers or stay firmly in the present?

Throw in the array of psychometric tools and exercises now available to coaches and you have a heady cocktail, which can leave even the best of coaches with a bit of a fuzzy head, let alone the organisational sponsor looking for a coaching solution.