Are well-recognised brands really better at recruitment?

Are well-recognised brands really better at recruitment?

Just how important is your brand? According to new research from Glassdoor, it’s not just important – it could be critical to your hiring success.

The survey, conducted among 750 hiring decision makers (those in recruitment, HR and responsible for hiring) in the U.S. and UK found that candidates are 40% more likely to apply for a job at a company in which they recognise the brand compared to a company they have not heard of.

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Comments (1)

  • Chris Sale
    Chris Sale
    Wed, 25 Apr 2018 3:11pm BST
    The article is confusing two completely different things: how good a company is at recruitment and how likely a candidate is to apply for a role.

    Many large companies are in fact awful at recruitment, relying upon impersonal and slow processes and inexperienced (i.e. cheap) staff which candidates only tolerate because of the brand name and perceived attractions of the company. Less well known firms can readily compensate for lack of brand and the smaller number of applications by a quicker and better process that impresses candidates and makes them feel valued.

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