Are well-recognised brands really better at recruitment?

Just how important is your brand? According to new research from Glassdoor, it’s not just important – it could be critical to your hiring success.

The survey, conducted among 750 hiring decision makers (those in recruitment, HR and responsible for hiring) in the U.S. and UK found that candidates are 40% more likely to apply for a job at a company in which they recognise the brand compared to a company they have not heard of.

Additionally, three quarters (75%) of those surveyed agreed that if a candidate is aware of their brand name and products/services, it makes the recruiting process easier, which might be because they have a better understanding of what the company does and how it operates.

“If a company is facing a recruiting hurdle because it lacks consumer brand awareness or if candidates are confused about what the company does, these are common reasons why companies need to cultivate and nurture their reputation as an employer,” explained Julie Coucoules, Global Head of Talent Acquisition at Glassdoor.