Are well-recognised brands really better at recruitment?

Are well-recognised brands really better at recruitment?

Just how important is your brand? According to new research from Glassdoor, it’s not just important – it could be critical to your hiring success.

The survey, conducted among 750 hiring decision makers (those in recruitment, HR and responsible for hiring) in the U.S. and UK found that candidates are 40% more likely to apply for a job at a company in which they recognise the brand compared to a company they have not heard of.

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