Just how important is your brand? According to new research from Glassdoor, it’s not just important – it could be critical to your hiring success.
The survey, conducted among 750 hiring decision makers (those in recruitment, HR and responsible for hiring) in the U.S. and UK found that candidates are 40% more likely to apply for a job at a company in which they recognise the brand compared to a company they have not heard of.
Upgrade to access
This content is only available to members of myGrapevine+.
myGrapevine+ is the latest way we are supporting a growing community of forward-thinking business leaders. Members can access a host of specially developed content and tools that aren't available anywhere else, helping you set new standards in business and people leadership every day.
- Access to exclusive member-only content including:
- The 'Leaders Series', a set of video interviews with leading business and HR voices
- Strategic deep dives and expert tips for professional development and innovative practise
- Access to the entire archive of news, features and insights from HR Grapevine and our other sites.
- Unlimited access to the full back catalogue of our award-winning Magazine and other publications.