A book called 'Purple Cow' changed the way this CEO pays staff

Whilst many within the HR space often tout a number of benefits that aren’t related to money, the truth is, remuneration is probably more important to your employees than an assistant programme they rarely use.

But, with reports showing that salaries have fallen, it may be hard to dish out those Christmas bonuses willy-nilly. And what about those employees, dissatisfied with their current pay situation? How can HR encourage them to stay, or mitigate the impact of those ‘times are tight’ conversations without losing staff?

To rid themselves of the many conundrums the money conversation brings, one CEO has got rid of the traditional pay structure. Instead, Ron Holt, CEO and founder of TWO MAIDS & A MOP, is tying his employee’s salary to customer satisfaction.

The Founder of the residential cleaning company created a 'pay for performance' compensation plan for his employees, which has propelled the Alabama company up the list of the fastest growing cleaning companies in the country.