Worrying amount of gender bias in UK job ads

The largest study of UK job adverts has unearthed some worrying findings regarding gender bias, which could be having a significant impact on recruitment.

Totaljobs’ research found that UK job adverts are plagued with gender-biased language. After reviewing 76,000 adverts over a six-week period, the jobsite found that on average, every advert had six gender-coded words. 

Gendered terms, according to a study by The University of Waterloo and Duke University, are words which are associated with gender stereotypes.

The most commonly used male-biased words in UK job descriptions, according to totaljobs’ research were: