1 in 5 UK workers don't 'get' why their organisation exists

With ‘purpose’ becoming an important factor in employee attraction, retention and engagement, why are so many employees unable to identify why their organisation exists?

New research by The O.C. Tanner Institute has found that 1 in 5 UK employees don’t know their organisation’s purpose and 41% think that their employer is only in business to make a profit.

The research also revealed that of those organisations that do have a ‘purpose’, just half of UK employees say that it actually motivates them. In addition, 29% feel their organisation’s purpose does not reflect what’s important to them.

Speaking to HR Grapevine, Ian Feaver, European Director of O.C. Tanner, explains what employers should do: “Too many organisations are either lacking purpose or don’t communicate their purpose to employees.  It’s time for them to get back to the ‘drawing board’ and clarify and articulate their vision and goals.