With ‘purpose’ becoming an important factor in employee attraction, retention and engagement, why are so many employees unable to identify why their organisation exists?
New research by The O.C. Tanner Institute has found that 1 in 5 UK employees don’t know their organisation’s purpose and 41% think that their employer is only in business to make a profit.
The research also revealed that of those organisations that do have a ‘purpose’, just half of UK employees say that it actually motivates them. In addition, 29% feel their organisation’s purpose does not reflect what’s important to them.
Speaking to HR Grapevine, Ian Feaver, European Director of O.C. Tanner, explains what employers should do: “Too many organisations are either lacking purpose or don’t communicate their purpose to employees. It’s time for them to get back to the ‘drawing board’ and clarify and articulate their vision and goals.
“Workers need to feel a connection with their organisation or they won’t hang around. If they can’t relate to what their company is trying to achieve, they won’t be motivated to play their part in its success. The very best organisations have a clear sense of purpose and direction which resonates with employees and inspires them to influence greatness.”
But, how does the view of HR contrast with those outside the function? And how can they articulate their vision and goals throughout an organisation? These questions and more will be debated at our upcoming flagship event, HR Grapevine Live ‘HR takes centre stage’ in March, 2018.
Make sure you secure your ticket and join over 350 senior HR professionals at the most inspiring and thought-provoking event in the HR industry. Take advantage of our Early Bird Ticket offer below.
**Limited number of tickets available at the current prices. Book early to save more.
