Cook, Zuckerberg & Musk: Workplace lessons from top bosses

At times of economic or social disruption, natural disasters and political unrest, business leaders are often turned to for a measured response, aid, or both.

Therefore, as Hurricane Harvey devastates Houston and the local vicinity, one local Houston businessman-come-pastor, Joel Osteen, has received widespread condemnation for his perceived failure to open the doors of his 16,000+ person church to flood victims.

In contrast, Apple boss, Tim Cook has penned an email that has been warmly received: Apple employees and interested onlookers alike are impressed at the lessons his message holds.

However, his words – laying out how employees can help, clarifying the ethos behind the tasks ahead and impressing upon workers the importance of communication at times of crisis – is not just relevant to the saddening events of Harvey. They also contain important workplace lessons.