Experian: How to match your hiring process with your brand

One in four jobseekers will cut ties with brands following a bad job application experience, and one in five will actually go as far as to stop buying from a brand completely as a consequence, research from Alexander Mann found.

Izabella Jagiello, Head of Background Checking at Experian, tells us that it’s not just marketing that affects your customers. Recruitment can also “impact how the brand is perceived by those who get to look ‘behind the curtain’, and therefore can see if your brand value matches their experience.”

She advises that talent teams can hire better, by making sure hiring goes both ways. “An effective hiring and candidate onboarding process is crucial because it is the equivalent of the first impression and may set the tone for the relationship to come.

“Typically, all companies, regardless of sector and size want to hire the right people as quickly and as cost effectively as possible. Additionally, 75% of candidates are actually clients, so businesses should be working that little bit harder to keep them happy during the process.”