The 7 Ps of People Marketing

What’s the difference between marketing and HR? Well, less than you might think. Marketing teams market a brand to consumers; HR and people teams market a brand to potential and existing employees.

In a competitive job market, offering a steady position for a good salary is no longer sufficient. HR teams need to work so much harder not only to attract talent but to retain it too. That’s why it’s crucial that HR leaders adopt the same principles that their marketing colleagues do.

These principles are called the ‘marketing mix’ or the ’7 Ps’ of marketing – and they’re principles that HR and people teams can apply and use, too.

Your employer brand, or ‘People marketing’, is how you position your brand to potential candidates and your existing workforce. Too many companies channel all their energy into marketing to the customer, but it is equally, if not more, important to market themselves to existing and potential staff to attract the highest calibre of staff to drive the business. Here’s how the 7 Ps of marketing should be applied to HR.