The 7 Ps of People Marketing

What’s the difference between marketing and HR? Well, less than you might think. Marketing teams market a brand to consumers; HR and people teams market a brand to potential and existing employees.

In a competitive job market, offering a steady position for a good salary is no longer sufficient. HR teams need to work so much harder not only to attract talent but to retain it too. That’s why it’s crucial that HR leaders adopt the same principles that their marketing colleagues do.