Is Google's new HR product a game changer?

Is Google's new HR product a game changer?

Synchronised systems have gone from being a nice-to-have to a must-have right now, with HR departments rushing to make their systems work together for the benefit of business and for employees.

Luckily, Google has recently launched a new venture, an applicant-tracking tool built to work with G Suite applications like Gmail and Google Calendar.

Hire by Google, is available to companies with 1,000 or fewer employees, and is a tool which they claim will help to streamline business recruitment strategies.

In a post announcing Hire’s official launch last month, Google says: ‘Hire and G Suite are made to work well together so recruiting team members can focus on their top priorities instead of wasting time copy-pasting across tools.’

Nate Dame, an SEO Consultant and CEO at Propecta, explains in Marketing Land how the new venture is stirring up noise in the HR SaaS (software as a service) industry as it could be the next competitor.  

But how does it work?

From our content partner

Dame writes that it’s the first time the internet platform has targeted a B2B or business SaaS technology category with its own software offering and the ability to monetise on it.

As hiring is transactional and represents a lot of data, Google will also retain their ad customers by providing conversion data to build more detailed user profiles that can be used to sell more targeted advertising and serve more personalised ads.

Dame predicts that Google will sell premium job listings that appear in its new Google for Jobs search engine, and it will use the data gathered from Hire to optimize ad targeting on that platform.

He advises business to take time to figure out how to deal with this incoming competitor. Otherwise, it could be all synchronisation with no sense.


Have you enjoyed this piece?

Subscribe now to myGrapevine+ and get access to exclusive new content, and the full content archive.

Be the first to comment.

You are currently previewing this article.

This is the last preview available to you for 30 days.

To access more news, features, columns and opinions every day, create a free myGrapevine account.