How to accommodate all types of personality in the workplace

Many studies claim that we’re now living in a period where we have ‘four generations at work for the first time.’ 

However, Philip Tidd, Principal at Gensler, believes that we have always had four generations at work and will likely have for many decades to come.

Tidd, who holds more than twenty years of experience in workplace consultancy, real estate advising and design and urban strategy says the debate around ‘what millennials want’ is too binary and does not address the other socio-economic drivers influencing change in today’s workforce.

“Over the past 60 years, we have seen a rise in consumer culture, individualism and globalisation resulting in modern societies becoming more complex and more difficult to categorise” he explains, “perhaps this uncertainty has driven generational segmentation - but such categorisation can be restrictive and perhaps a bit prejudicial too”