The Return of Eddie: The likeable face of Southern Rail

At some point today, Eddie, Southern Rail’s 15-year-old work experience kid with a taste for a light-hearted Twitter replies, will re-take the reins of the social media accounts for @SouthernRailUK.

He instantly endeared himself to Tweeters and company’s customers, changing the tone of online discussions. Southern Rail usually receives a torrent of anger for their much-publicised service faults.

Announcing his arrival with a: “Hi, Eddie here! Here on Work Experience and ready to answer your questions! :)”, he was an instant hit with passengers and improved the company’s public image – if only momentarily.

Perhaps accidentally, Southern Rail has shown that work experience staff can only get the best out of being in a professional environment if they’re trusted with actual tasks.