The Return of Eddie: The likeable face of Southern Rail

At some point today, Eddie, Southern Rail’s 15-year-old work experience kid with a taste for a light-hearted Twitter replies, will re-take the reins of the social media accounts for @SouthernRailUK.

He instantly endeared himself to Tweeters and company’s customers, changing the tone of online discussions. Southern Rail usually receives a torrent of anger for their much-publicised service faults.