McDonald's app-based campaign aims to 'snap' up new staff

McDonald's app-based campaign aims to 'snap' up new staff

McDonald’s is turning to Snapchat in order to hire the 250,000 new recruits it needs for the summer rush – Fortune reports.

Naming its hiring process “snaplications”, the fast-food retailer uploaded a 10-second ad to the social media app in a bid to attract young workers.

Subscribe for just £9* to continue reading...

myGrapevine+ is packed with exclusive content for a growing community of forward-thinking HR and business leaders. These how-tos, deep dives and video interviews aren’t available anywhere else and you can set up your account in a few minutes.

* Billed via Credit/Debit card at £9 for first month, then £22.99 per month. One time use only.

Welcome Back