McDonald's app-based campaign aims to 'snap' up new staff

McDonald's app-based campaign aims to 'snap' up new staff

McDonald’s is turning to Snapchat in order to hire the 250,000 new recruits it needs for the summer rush – Fortune reports.

Naming its hiring process “snaplications”, the fast-food retailer uploaded a 10-second ad to the social media app in a bid to attract young workers.

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