McDonald's app-based campaign aims to 'snap' up new staff

McDonald’s is turning to Snapchat in order to hire the 250,000 new recruits it needs for the summer rush – Fortune reports.

Naming its hiring process “snaplications”, the fast-food retailer uploaded a 10-second ad to the social media app in a bid to attract young workers.

If those that view the ad want to know more they are linked to a McDonald’s career page within Snapchat where they can fill out a job application.

Jez Langhorn, Senior Director in Human Resources, explained that McDonald’s “thought Snaplications was a great way to allow us to meet jobseekers where they are – their phones.”