Apple CEO Tim Cook's leadership tips

Apple CEO Tim Cook's leadership tips

Tim Cook has a lot to live up to since taking on Apple’s legacy since the departure of Steve Jobs - who “belongs in the pantheon of America’s great innovators”, according to Harvard Business Review.

Cook has a juxtaposing leadership style to Jobs and has been criticised for failing to be as visionary, with the only new product emerging from his six-year tenure being the Apple Watch. Yet, putting their differences aside, without him there would be no Apple.

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