Apple CEO Tim Cook's leadership tips

Tim Cook has a lot to live up to since taking on Apple’s legacy since the departure of Steve Jobs - who “belongs in the pantheon of America’s great innovators”, according to Harvard Business Review.

Cook has a juxtaposing leadership style to Jobs and has been criticised for failing to be as visionary, with the only new product emerging from his six-year tenure being the Apple Watch. Yet, putting their differences aside, without him there would be no Apple.

Speaking with CNBC, Cook outlined his new focus, which is for Apple to create jobs for US workers, the lesson for leaders being: help others.

He said: “You know, a lot of people ask me: ‘Do you think it's a company's job to create jobs?’