Apple CEO Tim Cook's leadership tips

Apple CEO Tim Cook's leadership tips

Tim Cook has a lot to live up to since taking on Apple’s legacy since the departure of Steve Jobs - who “belongs in the pantheon of America’s great innovators”, according to Harvard Business Review.

Cook has a juxtaposing leadership style to Jobs and has been criticised for failing to be as visionary, with the only new product emerging from his six-year tenure being the Apple Watch. Yet, putting their differences aside, without him there would be no Apple.

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Speaking with CNBC, Cook outlined his new focus, which is for Apple to create jobs for US workers, the lesson for leaders being: help others.

He said: “You know, a lot of people ask me: ‘Do you think it's a company's job to create jobs?’

“My response is a company should have values because a company is a collection of people. And people should have values; so, by extension, a company should.

“One of the things you do is give back. We give back through our work in the environment, in running the company on renewable energy. We give back in job creation.

“And, so, if you look at job creation in particular, we've now created two million jobs in America.”

However, he wants to make more: “We're not satisfied with just two million. And, so, you can bet we're going to be hiring thousands of employees in the future.”  

Overall, Apple says it will invest $1billion (£77million) for a fund to create more advanced manufacturing jobs in the US.

Click next for Cook’s second leadership lesson…

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