Viral job advert inadvertently highlights best practice: 'Monaco lifestyle on a Wetherspoons budget'

Viral job advert inadvertently highlights best practice: 'Monaco lifestyle on a Wetherspoons budget'

A job advert - posted on Skyline Offices yesterday by Victor Pardis – has emerged as one that is unlike most that populates online jobs boards. 

While, at first, it may seem like a blunt, unorthodox study in how not to construct such an advertisement, it, in fact, emerges as a nonconformist example of how to write a job advert.

It seeks someone who is “desperate” or “demoralised”. Benefits include: the ability to select job title; “HUGE autonomy”; “access to our selection of booze from our ‘drinking globe’”; and, my personal favourite, “[upon leaving] a gushing and over the top reference that puts most modern fiction to shame”.

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Other doozies can be found in the section that outlines the ideal candidate: “wants to live the Monaco lifestyle on a Wetherspoons budget” and “has a thick-skin akin to an ageing, battle-tired rhinoceros”.

This job advert, and its subsequent online viral spreading, aligns with findings that were first published in the International Journal of Internet Marketing and Advertising by researchers from Oulu Business School and Oulu University of Applied Sciences. The researchers, Eeva-Liisa Oikarinen and Jaakko Sinisalo, found that humorous campaigns can increase exposure. The downside is that the chances of getting frivolous job applications increases.

It is also clear of impenetrable jargon. Last month a report compiled by Business in the Community and City & Guilds, said many organisations “talked up” roles and made them needlessly complicated, especially for roles that attract young candidates (aged between 16- to 24-years-old). This job advert, with its refreshing honesty, steers clear of this potential misperception too.

Perhaps one shouldn’t pre-judge a job advert by its honesty?

The full job advert (unedited) can be seen on the next page...



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