'Why did you fire my wife?' Concerned husband's plea goes viral

'Why did you fire my wife?' Concerned husband's plea goes viral

A concerned husband’s plea to find out why his wife was unfairly dismissed from American food chain, Cracker Barrel, has since gone viral on social media.

Bradley Reid Byrd, from Indiana took to the Southern themed restaurants’ Facebook page to inquire “Why did you fire my wife?”

Social media users soon became interested by the scandal – which allegedly saw Bradley’s wife (whose name we do not know) work at the chain for 11 years, before she was terminated without reason.

Comedian Amiri King brought the furore to the attention of his followers - of which he has more than two million, uncovering more information – apparently, the woman in question was fired on Brad’s birthday.

From the post, the hashtag #JusticeforBradsWife was born - as were plenty of memes.

Since, social media users have been trolling Cracker Barrel’s social media pages – demanding justice for Brad’s wife.

 

Whilst the case has become embroiled in humour – it has illuminated a more serious issue regarding bad publicity.

Although it’s unclear why Brad’s wife was dismissed and if she was given a reason, employee dismissals are a sensitive area and the firm could find themselves involved in a dispute - or at the very least significant brand damage, if they do not act swiftly.

Any employer linked to a scandal has reason to be concerned about its business reputation – especially with the role of social media - as misconduct can go viral in as little as 24 hours.

Recently we spoke to Suzanne Horne, Employment Lawyer and Partner at Paul Hastings about the issue. She advises businesses to act succinctly, and address other critical steps necessary to protect the organisation’s reputation: “The reality is the media cycle will likely run its course regardless of what is said or done. The legacy of non-compliance in that period can however haunt the organisation for months to come in an employment tribunal claim.”


Comments (1)

  • PeopleHR
    PeopleHR
    Thu, 22 Jun 2017 10:05am BST
    It's of concern if they did indeed fire Brad's wife without giving her a reason. In the UK, once an employee has been employed for two years or more, they cannot be fired without reason. She had worked there 11 years!

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