Openreach's HRD reveals firm's new virtual reality recruitment drive

Openreach's HRD reveals firm's new virtual reality recruitment drive

Openreach has announced that they will be utilising burgeoning technology to recruit a new generation of engineers.

The firm will be using Virtual Reality (VR) to recruit 1,500 trainee engineers, The Telegraph reports, in order to improve the broadbands’ network.

The VR technology will give the candidates an insight into the day-to-day running of an Openreach engineer. The headsets will be made available to potential employees at recruitment roadshows.

Kevin Brady, HR Director for Openreach, spoke to the publication about what this implementation means for employee engagement and resourcing: “Everyone wonders what it might be like to work for a company when they apply for a job, but we’re giving people the ability to physically see it and experience it for themselves.

“We know, for example, that climbing a pole for the first time can be daunting for new recruits, and that’s why we wanted to give people a real insight into what’s involved. Hopefully it will help them to make a more informed decision when they come to apply.”

Openreach recently announced a target of providing superfast broadband to 12 million homes by 2020, which goes some way in explaining their dedicated recruitment drive. 

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