Female marketers crave flexibility as parenthood takes toll on careers

Marketing professionals are most at risk of losing out on flexible working patterns, according to exclusive new research from Axonn Media.

Despite the fact that more marketers value the ability to work flexibly than ever before, eight out of ten employees in this field are still confined to an office – with almost 90% of them working full-time.

Despite this, respondents shared that, in their experience, male employees dominated senior roles, as women often want flexibility once they start families. The report explained how one in-house marketer said becoming a mother has slowed down her ability to progress in her career and has rendered her a subject of sexism.

The content marketing agency’s Gender in Marketing 2017 survey, which interviewed 288 professionals, found that flexibility is the fourth most important work consideration to marketers - up from fifth in 2015, when the study was previously conducted.