Marketing competition launched to hire next gen of talent

Dentsu Aegis Network is targeting the next generation of talent through their new programme, The Code.

The media company, who has partnered with MyKindaFuture, is pledging 50,000 hours to inspire the next generation through their UK schools programme, which will be delivered by its own employees.

Aimed at making a positive impact on the next generation of talent, The Code - which stands for Creativity, Opportunity, Diversity and Empowerment – is a three-year programme, launching in March across 40 UK schools, and the company will host a series of talks and digital skills workshops to 14-18 year old students.

By 2020, the firm hopes to have donated 50,000 hours to schools, helped 15,000 young people from a broad range of backgrounds, and recruited at least 50% of all apprentices through the programme. They currently offer its 4000+ employees two working days a year to make a difference to local communities through volunteering programmes.