Meet the modern learner: Digital strategies to engage Millennials
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Meet the modern learner: Digital strategies to engage Millennials

Meet the modern learner: Digital strategies to engage Millennials

Showcased at Learning Technologies 2017, our keynote seminar ‘Meet the Modern Learner’ was a standout success. We share our insights about the increasingly digital learning environment to help you get in synch with today’s modern learner. Watch the presentation here and read more below.

The digital workplace

With the digital revolution empowering people to take learning into their own hands, today’s trainers are under pressure to modernise their strategies or risk becoming ineffective, out-of-touch, and even obsolete.

Today’s modern workforce is filled with tech-savvy learners who expect accessible, interactive learning experiences anytime, anywhere. Millennials (people born 1980-1995) are the largest generation in history and will make up a staggering 50% of the workforce by 2020! As such, it’s imperative that your learning appeals to the millennial market.

As first generation ‘digital natives,’ millennials will expect interactive digital learning. To adapt to the modern learner and meet their rising expectations, managers are forced to rethink how they approach learning in order to retain, engage, and nurture their talent. They must simplify the employee experience to encourage learning anywhere and on any device, adapt content to create personalised learning experiences, and encourage them to engage with their training in new and creative ways.

What you can do:

      • Stay connected – With digital apps and social networks such as LinkedIn and Twitter becoming increasingly integrated into the modern workplace, it’s essential you deliver a similar interactivity in your learning. By taking your content online you’re bringing the world of learning into this digital sphere, making it immediately relevant and engaging for your learner. Using a cloud-based platform like PageTiger also allows the learner to access content on-the-go from any device, making the whole learning experience effortless and giving employees control over when and how they access content. See our interactive company magazine for inspiration!
      • Provide feedback opportunities – Millennials are typically far more feedback-driven than previous generations, so be sure to integrate plenty of opportunities for review into your content. Including quizzes, polls and surveys is a surefire way to keep your colleagues interested and engaged. See our online training brochure to see this in action!
      • Be modular – Millennials are characterised by their short attention span and need for immediate gratification. Taking a modular learning approach is the perfect way to meet this requirement, as it allows content to be consumed in bite-sized pieces, keeping the learning experience fresh and engaging. This interactive learning module presents the information in an interesting, easily digestible format, and even awards the learner a certificate upon completion! Click here to see the example.
      • Keep it personal - Businesses should customise content so it’s more compelling for your learner. Rather than taking a one-size-fits-all approach, ensure that colleagues receive the information and resources that are relevant and useful for them. Offering elements such as recommended reading, videos and additional learning opportunities, is a great starting point.

To learn more about adapting your content to engage the millennial learner, click here to watch our ‘Meet the Modern Learner’ presentation!

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