Visual media has an inevitable impact on the way we picture our future.
Whether we’re inspired by the glamourous stars of Hollywood, or have watered down our aspirations to meet more realistic expectations – throwing off dreams of being ‘it girls’ for an office life that is closer to comedy show The IT crowd – new research has found that our career choices are influenced by watch we watch on TV.
Almost one in five Brits (18%) admits that they have based career choices on TV role models, with that percentage rising to 39% for Millennials.
The Careers on the Box report, conducted by Fletchers Solicitors, surveyed 1,000 UK adults and found that Brits are twice as likely to watch shows about police, lawyers and medics, than programmes about gardeners, journalists or artists.
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