Leave benchmarking behind | Making your business an employee benefits trend setter, not a trend follower, in 2024

Whilst a strategy based purely on benchmarking (just copying what the market is doing) will help you get amongst your competitors, what it won’t do is help you stand out from them.

A topic that keeps coming up when we talk to our clients is, “who should we be basing our strategy against in our sector?” and “what are your other clients doing?”. Some of the main employee benefits trends we have seen both in the UK and internationally, and expect to continue into 2024, include:

• Mental health

• Financial wellbeing support

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