Wellbeing strategy | How personalisation can provide a more inclusive benefits package for your employees

On a rudimentary level, personalisation is like the difference between a birthday gift that’s been carefully considered by the giver according to the receiver’s likes and dislikes, and one that hasn’t; destined to be overlooked and forgotten.

Historically, group protection products – life, income protection and critical illness cover – have fallen into the latter camp. (Except for the few who claim of course, then their value becomes very clear).