Know your people | How to get your employees engaged with their benefits - top tips for HR

What does being ‘engaged’ mean anyway? Matrimonial promises aside, the word – or more its noun derivative ‘engagement’ – appears everywhere these days. And in so many different contexts that the potential for confusion abounds. So, let’s focus on this question first before we get into the ‘how to’.

Employee engagement is the emotional commitment an employee has to the organisation and its goals. Author Kevin Cruse writes: “Engaged employees actually care about their work. They aren’t doing it because they have to, or just for the paycheck, or even just to get a promotion.” ¹

It’s built on trust. And earning that trust involves doing what you say you’re going to do. So, when you say that your people are your greatest asset, evidence that to them in everyday working life. When it comes to wellbeing, and benefits as an integrated part of that, it’s about offering and communicating a programme (physical, emotional, financial and social) that genuinely supports their individual requirements; that equips them to confidently take control of their own, very personal, health and happiness needs.

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